TopView ads

TopView advertisements fill the entire frame, much like brand takeovers. The distinction is that these advertisements can last up to 60 seconds and play on a delayed basis, meaning they don't begin playing when the app is launched.

Branded effects

Custom stickers, AR filters, and lenses are examples of branded effects that users can apply to their own videos. They're close to the AR Filters on Instagram. For ten days, each fresh branded effect is available.

Branded hashtag challenge

A brand asks TikTok users to record themselves performing something, such as a choreographed dance, and then upload it with a particular hashtag in a branded hashtag contest.

These advertisements are near the top of the Discovery tab, and clicking on the hashtag leads to a list of TikToks from the very same challenge.

Brand takeover

Brand takeovers are full-screen, three- to five-second video advertisements that appear as soon as the app is released. The commercial will also appear in the For You display. You may also have a clickable hashtag or a link to a website.

In-feed video ads
Short-form videos appear in users' news feeds on the For You page as in-feed advertising. They have a similar appearance to native TikToks, so they fit in naturally. They are currently the only ad choice available to customers who use self-service ads.

We'll guide you through making an in-feed video ad because it's the only one that can be achieved entirely through self-service.